Wednesday, August 6, 2008

How Do You Get the Product Images and Descriptions From the Suppliers Site to Your Site?

Here is the more frequently asked question I get in regards to this; How do I get images of products and descriptions from drop shipper's web site to my own - Also, am I allowed to change the images? First things first - The best way I can suggest (if you are doing it on your own) to get the product images and descriptions to your site is to get them on your local computer first.
Here is what you do -
1. Open up, and log into your account with your drop ship supplier.
2. Find the the area where all of your product information and images are (all of your marketing material).
3. Start finding all the products that you want to include on your website.
4. Open up a word document.
5. Go back to the supplier website and start to copy the name and product description.
6. Paste the info to a properly labeled word document.
7. Get the image for that product and save it on a folder you created for "product images"
8. Save the product image(s) under the same name that you have the product titled in your word document (so no confusion later on)
9. Do this for all of your products that you are wanting to list on the site. Now that you have all of your product descriptions and images on your local computer you can start to modify them anyway you want. This is the main reason I suggest taking them to a word document, so you can remember to make the changes to the content. Remember how much I talk about making sure the product descriptions are never just copied "word for word" from your suppliers website to yours? If you are good with a photo editing software then to answer the above question, Yes - you can modify the images to make them work for your website.
Once you get done with all of these steps and the re-writes, you are ready to load them to your website. All you will have to do is simply copy and paste the info from your word document to your website shopping cart (the section where you add products). When you get to the place the shopping cart is asking for images, you can browse through the image folder you created, and get any images, or modified images with ease, because remember, you saved them with the appropriate names so you would not be confused. If I am going to be adding products myself, this is generally the way that I do it! I have tried doing it so many ways, but this works the best, plus it provides me with a back up of all the brand new content and information I just created for the site. If my site ever goes down for what ever reason, I will always have access to my content, and that is a good feeling. Especially if you have over 1000 products. That is a lot to have to redo.

How Not to Set Up a Dropshipping Business - 5 More Tips (Part 2 - Web Design Issues)

I went over some of the basic fundamentals last time (or at least what I think are), so this time I wanted to dive a little more into the actual set up process mistakes, and other various mistakes regarding the design and domain name.
1. Use a Business Name Domain Name - Purchasing a domain name that is the same as your business name, or personal name. In some cases it is ok to purchase the domain name that goes along with your business name, but let me explain what does not work well (for branding purposes). Lets say growing up you had the nickname - Great White Dino, and you created your business name as Great White Dino LLC (or something). If you are setting up a dropshipping business selling electronics, "GreatWhiteDino.com" will not really work that well for branding, (nor will your personal name). It is much easier to start ranking a (brand spanking new) domain name that has some form of the main keyword you would like to get ranked for in it.
2. Not using a Search Engine Friendly (SEF) Shopping Cart - If you are not using a shopping cart that is SEF then how are you going to make your product pages unique? Naming of the pages need to be SEF, the URLS need to be SEF (no sessional ID garbage), naming folders and even being able to change the image names and alt text is something to consider.
3. Use a Template Website Builder (Or Worse, Try To Learn HTML yourself) - You will always be faced with the decision of building the site from scratch by hiring a designer, or to build the site yourself by using a template builder (or worse - trying to learn html, css or any thing else for that matter). My recommendation is to always have the site custom built for you by a professional that knows what they are doing. Remember tip two above as well, because hiring a web site design firm will help you get the site designed in a SEF manner.
4. Just Copy and Paste Content Provided To You By Supplier - One of the biggest mistakes I see new to dropshipping business owners make is just taking the product descriptions that are provided them by the dropshipper and copy and pasting them right into their website. There is no telling how many businesses in the past (and currently online) are using the same exact content. You will have major duplicate content issues with Google and your product pages will probably never rank. They will never ranked because they will never get indexed because of the duplicate content.
5. Thinking You Are A Website Designer - This one is very simple to understand. You are a business owner. You do not need to be wasting your time learning to program or design sites. (this one kind of ties into the third one, but you get the point) If you can spend your time running the business, you will always have more of a chance for success with your Internet business.
With so many things to consider when setting up a dropship business I wanted to give you the "not to's" focused on web site design, because this really is one of the biggest areas of mistakes that I see made during the set up process.